Visual identity for Essentials training initiative included defining style for print and online learning, creating styleguide, templates, illustrations and icons.

Correlating color swatches, typography and image use with Boston Scientific corporate identity standards was a big part of this design work.

Deliverbals

• Design of Essentials logotype for a suite of products
• Standard for color, typography, layout and illustrations
• Brand guidelines print-production and PDF
• Color swatches and iconography files

• Identity