The visual branding for Boston Scientific’s Essentials training system required adapting and extending the corporate brand into a dedicated learning identity. I developed a comprehensive visual styleguide that included logos and iconography, color and typography, layout structure and content styling. This work culminated in a complete Essentials Visual Styleguide that established clear standards and reusable assets for learning consistency across all training media.

Deliverbals

• Design system and standards: Essentials training logotype and naming conventions, color palette, typography, layouts, illustrations, and data visualizations

• Essentials Style Guide: A comprehensive guidebook documenting usage rules, design patterns, and best practices

• Asset Library: Swatches, layout templates, and a cohesive iconography and illustrations for print and digital channels

• Branding