A number of concepts were developed to innovate Target’s customer experience, encompassing in-store merchandise presentation, paper advertising, and online advertising. The design goal was to envision the future of retail shopping by engaging customers through a variety of physical and virtual product interactions, while reflecting Target’s trendy, designer, and fashion-forward image, integrated with personal and global events.

Pictured: concepts for in-store advertising, Target logo-inspired views and patterns, a designer’s spread for a weekly circular, and innovative experiences for gondola product displays and on-floor fashion presentations.

Deliverbals

• A booklet and PDF, © Leo Melamud, all right reserved

• Advertising
• Marketing