The initial design of do.app by Blue Cross aimed for a simple, inviting look and feel to encourage basic physical exercise, promote lifestyle improvements, and provide engaging content like fun facts and healthy recipes. My role as the UX designer was to evaluate the current experience and develop a strategy for enhancing engagement through new, user-friendly features.

Process: I began by immersing myself in the app, exploring its activities, and conducting a heuristic evaluation to identify usability strengths and areas for improvement. To gain insights from a wider audience, I conducted user interviews, gathering diverse perspectives and experiences with the app. Collaborating closely with CX and development teams, I established a structured design process, including user flow analysis, to understand how users interact with the app’s content. This comprehensive analysis helped identify gaps and pain points, guiding our approach to design enhancements.

Solutions: Over time, I designed a series of improvements focused on usability and accessibility. These included larger, touch-friendly buttons, full-screen training videos, and an auto-scroll feature to enhance content discoverability. To boost engagement, I introduced features like animated achievement scores, personalized notifications, visualized timers, and a sort-and-filter function for activities.

Deliverables
  • User research, personalization strategy
  • Evaluation of do. app usability and accessibility
  • Content strategy, display and messaging options
  • Design prototypes and screen mockups
  • Specifications for user interface and animation
  • Visuals – illustrations, icons, backgrounds
  • Validation of design, expert consulting

do.app promotional video