Enhancing do. app experience
A simple look and feel of do.app by Blue Cross was initially created to convey an ease of basic physical exercise, guide users about better life styles, recipes and more. As a designer, I was tasked to evaluate current experience and provide strategy and. ideas for further improvements including new features and engagement.
A started my research by playing with the app and doing activities, then interviewing users about their experience with the app. Later we established a process of collecting analysis about the user flows, how users engage and interact with its content, which further informed design and triggered improvement many ideas.
The solutions, I designed over the app life time, included improvements of – usability, like larger buttons and full-screen training videos, timed auto-scroll to aid content discoverability; accessibility; presentation of user achievements, personalized notifications, visualization of times, sorting and filtering of activities.
Deliverables
- User research, personalization strategy
- Evaluation of the app usability and accessibility
- Content strategy, display and messaging options
- Design prototypes and screen mockups
- Specifications for user interface and animation
- Visuals – illustrations, icons, backgrounds
- Validation of design, expert consulting