A simple look and feel of do.app by Blue Cross was initially created to convey an ease of basic physical exercise, guide users about better life styles, recipes and more.  As a designer, I was tasked to evaluate current experience and provide strategy and. ideas for further improvements including new features and engagement.

A started my research by playing with the app and doing activities, then interviewing users about their experience with the app. Later we established a process of collecting analysis about the user flows, how users engage and interact with its content, which further informed design and triggered improvement many ideas.

The solutions, I designed over the app life time, included improvements of – usability, like larger buttons and full-screen training videos, timed auto-scroll to aid content discoverability;  accessibility; presentation of user achievements, personalized notifications, visualization of times, sorting and filtering of activities.

Deliverables
  • User research, personalization strategy
  • Evaluation of the app usability and accessibility
  • Content strategy, display and messaging options
  • Design prototypes and screen mockups
  • Specifications for user interface and animation
  • Visuals – illustrations, icons, backgrounds
  • Validation of design, expert consulting

do.app promotional video