Creative direction, strategy & planning

Establishing relationships with stakeholders, learning about users, their needs and business requirements help to define clear objectives and path forward. Furthermore, brainstorming ideas together, defining vision and strategy to integrate user and business needs builds common understanding among the team and is a key to archive maximum value. Prioritizing, scaling and estimating efforts, outsourcing, and coordinating work is often integrated part of design process.

User Research

Planning research, conducting qualitative studies, and user work observations. Collaborating with research specialists to gain knowledge and analysis to inform design direction, creating personas and journey maps, defining user workflows and scenarios. Heuristic evaluation of digital experiences; competitive analysis and testing; basic analysis of quantitative data.

Design Innovation

Design thinking and ideation, creating mockups and sketches, defining content taxonomy and navigation flows, creating and testing wireframes and interactive prototypes. Define final solutions and making high-fidelity “pixel perfect” screens, servicing specifications of user interface and functionality to engineers. Design of desktop, mobile, and responsive applications, and solutions for multi-channel integrated experiences.

Developing visual language and style, identity systems

Defining color, typography, layout and consistent visual style. Creating original illustrations, photographic images and collages, data visualization and infographics, logos and icons, user interface elements. Creating holistic and coherent brand identity systems and standards for products and applications.

Human-centered methodologies

Crafting user-centric solutions through lean UX methodologies by deeply understanding user needs, incorporating user feedback, and integrating insights from user testing. Focusing on relevant, efficient and engaging user experiences, while ensuring accessibility and usability in product solutions.

Effective collaboration

Collaborating closely with product owners, business analysts, researchers, designers, and software engineers to ideate and construct user-centric solutions, crafting products that prioritize ease of use, engagement, and user satisfaction. Proficient in waterfall, agile, and hybrid development, adept at tailoring approaches to accommodate clients’ specific needs and processes.

Advocating and coaching

Coacing on UX best practices, usability and accessibility standards. Advocating for improved user experiences and ensuring usability and accessibility are integral to product solutions. Embedding human-centered practices into the business culture for commomn understanding of user-centric principles.