The primary goal of this trade show design was to illustrate Terago’s breakthrough technology in a way that was both eloquent and comprehensive. Starting with an in-depth understanding of the technology, I progressed from initial sketches to final renderings that highlighted its innovation in high-velocity data transfer. As the project evolved, I expanded the design to include the creation of Terago identity system, the booth’s floor plan and structure, and posters for the wall panels.

Deliverbals

• Ideation sketches, iterative design images, final image renderings
• Design of posters and wall panels
• Tradeshow booth floor plan and elevations
• Brand identity standards and guidebook PDF

• Identity
• Illustration