The goal of this project was to introduce Best Buy’s new home furniture private label, ‘Prima,’ and to create appealing packaging. This involved developing concepts for the Prima brand’s visual identity, including logos, colors, typography, and packaging applications, to bring this new Best Buy private label to life.

Deliverbals

• Design concepts and iterations, 3D renderings
• Final brand logotype files
• Color, typography and layout standards and specifications

• Identity