The goal of this project was to introduce Best Buy’s new home furniture private label, ‘Prima,’ and to create appealing packaging. This involved developing concepts for the Prima brand’s visual identity, including logos, colors, typography, and 3D packaging renderings to bring this new Best Buy private label to life.

Deliverbals

• Concepts and design iterations, 3D renderings
• Fine tuned brand logotype and packaging layouts
• Prima brand standards and specifications including color, typography, layout and packaging options

Client/Agency

Best Buy/Whiteboard Product Solutions

• Branding