Designing BlueCross mobile app
BlueCrossMN mobile app was reborn in 2019 and went through rapid evolution. Through iterative design and user testing the app became a friendly mobile companion letting users quickly check account balances, estimate costs or find in-network care. Innovations in Find a Doctor search, and Drug Cost estimation resulted in OSAT increase by 36%.
To provide users with an overview of account coverage, financial balance, and recent claims, we designed widgets for each member’s benefit on the landing screen enabling each to navigate into more details. To provide more ways to navigate, we designed a conditional bottom nav to display sub-navigation options.
Testing new ideas and designs before implementation proves value and was instrumental in saving costs. According to Leede Research comparative testing, our care cost estimator mobile app experience ranked higher than the industry-leading Sapphire experience.
Often, when delivering design to developers each screens get annotated with details about interactions and functionality.